San Marco Florida Cracker Kitchen Transitioning into Casual Seafood Restaurant with Signature Bar

After providing a final lunch service on Friday, June 17, 2022, the Florida Cracker Kitchen, located at 1842 Kings Ave., in San Marco began a transition into a creative new seafood restaurant concept. The historic structure will now pivot toward the emerging San Marco market as it evolves into a, fast, casual, and family-friendly seafood restaurant. Corner Lot and Heartfelt Hospitality Group will immediately begin developing an adaptive reuse of the site into a unique concept focused on local vendors and products featuring Mayport’s C&C Fisheries as the preferred fresh seafood purveyor.


“We know we have a great location and our commitment to San Marco is unwavering,” said George Leone, Corner Lot COO. “With convenient access, ample parking, and a back patio with unlimited potential, this historic building is prime for the right restaurant concept that will only contribute to enhance the surrounding community.”


The new restaurant will embrace a family-friendly, fast-casual seafood restaurant vibe that also features a great bar for the adults. The menu will offer native Florida and East Coast seafood species sourced directly from local fisherman complimented by coastal cuisine imported from around the world with all products held to exceptionally high standards of quality and freshness.


“We are excited to collaborate with Chef Trey Hartinger, owner of True Iron Grit and former executive chef of local spots Marker 32 and Blackfly Café,” said Travis Norman of Heartfelt Hospitality. “Chef Trey is passionate about utilizing products that are locally and regionally sourced to not only have the freshest ingredients but also support local farmers and vendors. His innovative ideas will help us create a unique fast, casual seafood concept with a little flair.” 


Husband, father, and Marine Corps veteran Trey Hartinger is passionate about bringing the stories and foods of the region to the table. The lack of local and regional farm representation on menus has driven Trey to honor the Slow Food Movement’s philosophy, source food locally, and deliver it authentically. Cast Iron Grit is his vehicle to do so. First opened as a breakfast and lunch establishment intended to serve downtown, the Florida Cracker Kitchen and its potential success story was immediately impacted by the COVID-19 pandemic and its long-term effect on downtown traffic. Corner Lot and Heartfelt Hospitality Group are invested in San Marco and are truly committed to making the site successful for the community.